The Moccia phenomenon, Italian love boom!

The Italian writer Federico Moccia has been able to create a huge legion of young and teenage readers all round the world.

Federico Moccia, who was born in Rome in 1963 didn’t have an easy beginning. He started his artistic career in the world of TV and cinema where he wasn’t very successful at first.
He wrote a book called Tre metri sopra il cielo and after sending it to lots of publishers, and in 2004 a small one finally accepted it. This book was a great sales success, and was translated into lots of languages all over Europe and the rest of the world. That year, a film version was made.Two years later he published Ho voglia di te, the sequel to his other novel with another film version which was also very successful. In 2007 he published Scusa ma ti chiamo amore, a novel that worked as well as the other two.

These world wide bestsellers have a successor this year, his last novel, Scusa ma ti voglio sposare, and its first edition was completely sold out in Spain in one week, and has beaten by far the total number of sold copies of his other novels in our country. This sales success has been called “the Moccia phenomenon”, and specially, among the youngsters all over the world, has created another effect; the trend of couples locking padlocks to some bridges and throwing the key into the river afterwards. This comes from his second book where the protagonist couple does this on the Milvio Bridge (Rome).

So, enjoy these romantic stories situated in the eternal, ancient, and busy city of Vespa´s.

These shoes were made for walking...

I have talked about my village that of course you know very well, I also wrote about F1 and for my new post I would like to write about one of my favourite clothes brand.
It was founded in 1993 by Ken Block and Damon Way. The company is situated in Vista, California which is a city in north San Diego County. Its name is DC shoes.

This American company specialises in footwear for extreme sports such as skateboarding, snowboarding, BMX, motocross and much more related sports. DC Shoes was originally called Eightball, and solely made t-shirts for skate shops. After trademark disputes, Eightball was renamed Droors Clothing, sporting a new line of clothing in which they created ads in satire of famous advertisements for companies like Calvin Klein. At first, DC was a related with skaters and snowboarders, although this has changed. The style of their clothes and other accessories has made this brand one of the most famous around the world in just a few years. Some of the most famous international pop-rock groups wear DC shoes or t-shirts; like Linkin Park or Limp Bizkit. They have also created their own personal designs.

DC founder Ken Block is a rally car driver competing in Rally America. DC is a sponsor of both him and his teammate, driver Travis Pastrana, a champion motocross rider. Pastrana was the 2006 and 2007 overall Rally America championship winner. Both Pastrana and Block compete as part of the Subaru Rally Team USA and drive Subaru Impreza WRX STi rally cars. DC has recently released a driving shoe because of their involvement in rally. Both of them have been involved in the publicity done by DC appearing in videos where you can admire their abilities driving a car or a motor bike.

The increasing fame of DC attracts other companies. In March 2004, DC Shoes was acquired by Quicksilver. Droors Clothing Footwear was simplified to DC, and after the sale of Droors, DC stood alone as DC Shoes.

Watch this video
http://www.youtube.com/watch?v=HQ7R_buZPSo