I have talked about my village that of course you know very well, I also wrote about F1 and for my new post I would like to write about one of my favourite clothes brand.
It was founded in 1993 by Ken Block and Damon Way. The company is situated in Vista, California which is a city in north San Diego County. Its name is DC shoes.
This American company specialises in footwear for extreme sports such as skateboarding, snowboarding, BMX, motocross and much more related sports. DC Shoes was originally called Eightball, and solely made t-shirts for skate shops. After trademark disputes, Eightball was renamed Droors Clothing, sporting a new line of clothing in which they created ads in satire of famous advertisements for companies like Calvin Klein. At first, DC was a related with skaters and snowboarders, although this has changed. The style of their clothes and other accessories has made this brand one of the most famous around the world in just a few years. Some of the most famous international pop-rock groups wear DC shoes or t-shirts; like Linkin Park or Limp Bizkit. They have also created their own personal designs.
DC founder Ken Block is a rally car driver competing in Rally America. DC is a sponsor of both him and his teammate, driver Travis Pastrana, a champion motocross rider. Pastrana was the 2006 and 2007 overall Rally America championship winner. Both Pastrana and Block compete as part of the Subaru Rally Team USA and drive Subaru Impreza WRX STi rally cars. DC has recently released a driving shoe because of their involvement in rally. Both of them have been involved in the publicity done by DC appearing in videos where you can admire their abilities driving a car or a motor bike.
The increasing fame of DC attracts other companies. In March 2004, DC Shoes was acquired by Quicksilver. Droors Clothing Footwear was simplified to DC, and after the sale of Droors, DC stood alone as DC Shoes.
Watch this video
http://www.youtube.com/watch?v=HQ7R_buZPSo
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