28 Jan 2010

The Moccia phenomenon, Italian love boom!

The Italian writer Federico Moccia has been able to create a huge legion of young and teenage readers all round the world.

Federico Moccia, who was born in Rome in 1963 didn’t have an easy beginning. He started his artistic career in the world of TV and cinema where he wasn’t very successful at first.
He wrote a book called Tre metri sopra il cielo and after sending it to lots of publishers, and in 2004 a small one finally accepted it. This book was a great sales success, and was translated into lots of languages all over Europe and the rest of the world. That year, a film version was made.Two years later he published Ho voglia di te, the sequel to his other novel with another film version which was also very successful. In 2007 he published Scusa ma ti chiamo amore, a novel that worked as well as the other two.

These world wide bestsellers have a successor this year, his last novel, Scusa ma ti voglio sposare, and its first edition was completely sold out in Spain in one week, and has beaten by far the total number of sold copies of his other novels in our country. This sales success has been called “the Moccia phenomenon”, and specially, among the youngsters all over the world, has created another effect; the trend of couples locking padlocks to some bridges and throwing the key into the river afterwards. This comes from his second book where the protagonist couple does this on the Milvio Bridge (Rome).

So, enjoy these romantic stories situated in the eternal, ancient, and busy city of Vespa´s.

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